#Instagram lens studio plus#

It is of particular interest to brands whose target market overlaps with that of Snapchat. Snapchat is the first social media platform whose core business consists mainly of augmented reality filters. An example of this is an effect where an animated tongue sticks out as soon as you open your mouth. They react to gestures, facial expressions and movements. Lenses are a combination of 2D, 3D and animation effects. The company also offers its Lens Studio platform as a tool to easily create lenses and filters for its users. The notion of the lens filter was popularized mainly through Snapchat. Lenses, on the other hand, are a bit more demanding, because this is an interactive AR effect. This is the simplest form of an augmented reality effect on social media and can be created really quickly using platform-specific tools or even Photoshop.

A black and white effect or a frame around the shot are static filters. AR Filters and Lenses - What's the Difference?īoth terms are often used synonymously, but there are major differences between augmented reality filters and so-called lenses.įilters come close to static images that are 'put' over the camera recording. Snapchat Lens and Instagram Filter are now also being used by brand giants like Coca Cola to increase brand awareness and engage with the broader audience on social media through easily shareable content. Combined with the latest trends such as augmented reality, brand awareness can be increased in an interactive and entertaining way. These are promising numbers, and rightly so, because most marketing experts now agree: In order to push your own company, the potential of social media must be fully exploited.

#Instagram lens studio plus#

This year alone, 63% of the daily use Snapchat users an AR filter, plus 90% of Snapchat users are also active on Instagram. Many companies have recognized that augmented reality in the form of filters on social media is a highly efficient marketing tool to make your own brand go viral. However, Snapchat Lens and Instagram Filters are not just for entertainment. Nowadays it has become almost standard to apply some kind of filter effect when posting. Instagram and Facebook have also developed filters for their respective platforms and also allow users to create their own filters. Almost everyone is familiar with the classic Snapchat filters, which have become more and more interactive over time. AR as a new marketing tool in social mediaĪugmented Reality is being used more and more on social media.